• We perform an initial upgrade to your website keywords, text and meta tags
• We provide a complimentary freshening up of your copy and visual content
• We begin an ongoing submission program to search engines and directory services
• We perform ongoing maintenance to keep up to date with changes in your market
• We provide weekly reports which you will receive by email which show;
  
  • The number of unique and repeat visitors you have had for the week
  • General stats of page visits, time spent on site etc
  • A comparison against the previous weeks traffic
  • Geographic overview of traffic by country and city
  • Which search engines and directories your traffic is coming from
  • What search terms people are using to find your website
  • Overview of goals achieved eg; submission of online quote request, purchase etc

We will also review your goals with you, ie; if your goal is to direct the visitor towards an online quote request or a purchase we will provide stats which will show how visitors have progressed towards this goal, or on which page/step they have abandoned the process. This enables you to identify which pages are obstructing progress towards your goal and to address potential problems with that page, and then track the results of your changes.

In order to perform the intitial changes to your website we will consult with you to ensure that we understand your business and then go out to the web to get a very good understanding of what search terms people use when they search for the product or service that you offer, we use a number of specialised partners for this purpose. We will then review our proposed changes to your website with you and explain to you what changes we are making and why we are making them before going ahead. Typically we will look at how your basic web pages are set up, whether you have the correct meta-tags in place, that you have the correct keywords represented in your page text and title, whether your keywords are over or under represented, whether you have the optimum number of words on your pages and that the text on your page is relevant to the keywords you are targeting. And of course we will ensure that people find your website when they search for it, even if they spell your name incorrectly. We also use a number of the tools provided by Google to ensure that your website is "Google friendly". Critically, we will ensure that any optimisation work done previously to your website either by yourself or a well-intentioned but misguided web developer is not being penalised by Google or other search engines because of changes in their policy. Good examples of this are link exchange systems and over-representation of keywords in your body text or meta tags.

Once we have made the initial changes to your website we will then undertake an ongoing programme of submitting your website to the relevant search engines and directories. We are carefull to ensure that we do not use auto-submitters, that we do not submit too frequently and that if one of your pages is ranking high on the search engines, that we do not re-submit and risk having it drop down in the rankings.

We then provide a range of ongoing reporting and activity logs to enable you to track the results of our joint efforts to increase the visibility of your website.

Why are we better?

We do not charge you an upfront fee and if you don't like our service after 6 months you can terminate. This would mean that you would have received the same once-off optimisation that many SEO's offer, at a fraction of the price. Our offering is results driven and we expect you to stay with us because we expect to deliver results to you.

How do we know that our approach works? Well, we have a proven system for tracking and analysing search engine policies which enables us to analyse and optimise your website within the boundaries of what the search engines consider acceptable. Our principle is to create optimisation programs which are designed for the user, not for the search engine. This means that no matter what policy changes the search engines make, you will always be in their favor.

To start with us today, contact us with your primary web address and we will respond within 2 hours.